Bethesda, MD (Vocus) March 6, 2010
Honest Tea®, maker of the nation’s top-selling organic bottled tea launches its latest variety, Half & Half, blending two of America’s favorite summer beverages, tea and lemonade.
Offering a healthier approach to the iconic Half & Half, Honest Tea uses USDA certified organic black tea from India and blends it with lightly sweetened lemonade for a perfect balance between sweet and tart. The new variety brings the antioxidant benefits of black tea, combined with organic lemonade and just a touch of organic cane sugar, creating a refreshingly smooth finish, reminiscent of summer and available year round. The drink has 12g of sugar and 48 calories per 8-oz serving.
“We’ve been working a long time to find the right balance between tea and juice, and based on the strong response to our new Half & Half, I think we’ve honestly found it,” said Seth Goldman, president and TeaEO of Honest Tea.
Half & Half is the latest edition of Fair Trade Certified™ beverages to join Honest Tea’s PET line of innovative teas and thirst quenchers. The Half & Half variety will be available across the country, including all CVS stores March 2010 for a suggested retail price of $ 1.49 to $ 1.79.
About Honest Tea
Honest Tea is the nation’s top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea’s product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. In the past year the company launched Honest Mate, bottled yerba mate drinks, and Honest Kombucha, a line of fermented tea drinks. All varieties are USDA-certified organic and most teas are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide’s “Ten Best Companies on the Planet based on their overall social and environmental record,” Honest Tea recently received Greenopia.com’s coveted 4-Leaf Rating as “the greenest beverage company.”
Contact:
Samme Menke
301-760-4833
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